Wednesday, July 29, 2015

They market the app with the king’s infidelity – Expressen

Västtrafik promoting her new sightseeing app that you should able to see where the king had been unfaithful – which received Testament readers to react.

Information that completely left out of the poster is that it is all about Oscar II, and not the current king.

– In eminently a very strange text, says the court’s Communications Margareta Thorgren.

On Västtrafiks advertising posters can now be read “see where the king was unfaithful “. The poster advertises its new sightseeing app and the wording on the King’s infidelity has been Testament readers to react. Something not seen on the poster is that the King is at stake is Oscar II, and not the current king.

– The eminently a very strange text, and I understand that people are responding, said the court’s Communications Margareta Thorgren

Kristian Lans’s press officer Västtrafik and he says the idea behind the poster is to arouse interest in the app that will tell you about the history of Gothenburg and interesting places in the city.

– The aimed of course at an apartment Oscar II bought for his mistress on Linnégatan long ago. It is what it refers to. Full sightseeing app is all about historical events in Gothenburg, says Kristian Lans and adds:

– Then there is of course sad that this particular poster is very upsetting to some people. But I understand, all perceive things differently.

Is there a strategic choice to omit Oscar II so that people will believe you are referring to our present king?

– No, it’s not. But as with all our promotions so we obviously evaluate this afterwards and see if we should change something next summer.

The court has not decided whether to take the matter to Västtrafiks advertising poster on.

– Generally, in this type of events, we have legal advisors who look at it and decide whether it should be taken measures, says the court’s Communications Margareta Thorgren.

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