Internal criticism of the police’s PR purchase – Dagens Industri

Internal criticism of the police’s PR-purchase

                  2016-01-22 00:13
             

Police have signed a three year contract with the PR agency Prime Public Relations of communication services for 25 million crowns. The agreement has been criticized by some of the agency’s 200 own communicators, writes Dagens Nyheter.

I asked the question: “What is it we who are over 200 do not manage? So far I have not received any answer, says Christer Nordström, head of the police press contacts in Uppsala.

Since November has made invoiced 4.1 million primarily for “strategic communications services.

So far we have not seen any results, says Christer Nordström told DN.

Birgitta Dunér, Permanent Secretary at the police communications department, says that the initiative is primarily about internal communication in connection with the reorganization of a single police force. Prime will help to “visualize what is happening during this change journey”.