While foreign game players increase their shares and turnover of billions in Sweden, reduces the regulated Swedish gaming market. At the same time, the government has decided to put the investigation on licensing systems for bookmakers on hold. The Swedish actors, whose circulation after wins paid last year fell by about 780 million compared with 2013 seeing a crying need for change:
– We want a licensing system that applies to the entire gaming market, both the unregulated and the regulated, based on the same rules, so that we can compete on equal terms, says ATG’s CEO Hans Skarplöth.
He believes that it partly is an economic aspect, and on equal terms in terms of responsibility.
– Growth occurs on risky products, and that’s not good. A licensing model must take into account the gaming and degree of danger.
Johan Tisell, press officer at Swedish Games, believes that a re-regulation is necessary.
– We need to get the market to work, because it does not today, at least not as intended. Assuming the gaming policy objectives, which is intended to safeguard consumer protection and ensure that gaming is safe, today we have an actual development that is at odds with this.
The supervision and rules concerning the such as marketing that apply to the regulated Swedish market does not include the foreign gaming companies. It creates a distortion of competition, according to Johan Tisell.
How a license model should look like he does not want to speculate. He believes that it is in any required “careful consideration”, about how many and which companies should given the right to work in Sweden – and how the conditions to be designed.
– Meanwhile, one should consider politically short-sighted decision to dampen the market development we now see, he said.
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