M-campaign against red-green under criticism – Swedish Dagbladet

M-campaign against red-green under criticism – Swedish Dagbladet

The new campaign worth SEK 24 million will be launched in conjunction with Prime Minister Fredrik Reinfeldt’s sommartal on Saturday, writes Expressen.

Political scientist Marie Demker is critical:

– This campaign is a manifestation of “negative campaigning.” It’s an extremely simplistic campaign to put it mildly.

Minister for Infrastructure Catharina Elmsäter-Sword (M) defends campaign.

– It is pure sakupplysning, she says to the newspaper .

Statsvetarprofessor Oscarsson, director of SOM instutitet at Gothenburg University, say there is nothing new with negative campaigning and on the question of the M-line has reason to be desperate, he answers:

– We have a great disadvantage in the start of an election campaign is of course reason to be worried. Many old Alliance Voters must be convinced to return. We want to help give them cold feet now when it really counts.