Crime. Two teenage girls slept over at Ikea in Jönköping this weekend. It is just one more example of a trend that is spreading.
– We hope that this trend will slow. We do not see what is fun with what they are doing, says Jacob Holmström, press officer at Ikea.
the Trend to sleep over at Ikea was started by two belgian boys in the summer of unlawfully stayed on a Ikeavaruhus and documented their night with a movie on Youtube. The film has over 1.7 million views.
– It will now be up in around 1 300 nights spent at Ikea globally, ” said Lars Förstell, public relations officer of the police, Sydvenskan, after a fall in Malmö in mid-October.
Handful of incidents
And now it was time again. Two 14-year-old girls slept in the Ikeavaruhuset on the A6 in Jönköping this weekend.
– given the girls ‘ young age, in this case, we have chosen not to make a police report. Instead, we have had a dialogue together with the parents and social services that together will solve the situation, says Jacob Holmström.
On the 20 Swedish stores have been a handful of incidents since the summer. Perhaps the number has been so low because Ikea has strengthened its surveillance.
Rigorous guardian
– We have security guards that make more rigorous walks through the department store after closing and before opening, ” says Jacob Holmström.
The increased presence has led to Ikea revealed more visitors before they managed to carry out his plan.
– We have found such as was supposed to sleep over but not succeeded and we have identified those who made the preparatory activities, ” says Jacob Holmström.
He would point out that Ikea looks seriously on the attempt.
– We can not guarantee the safety of those who are in the department store after closing. In addition, it is illegal and you are guilty of trespassing which can give legal penalties, says Jacob Holmström.
Sleep over
Ikea has some time on its own initiative invited customers to sleep over in the department stores. 2007 invited Ikea in Oslo in a number of customers to spend the night at sängavdelningen. And the department store in Sundsvall invited 2014 check 30 customers to sleep over.
– we did It there and then as a commercial thing. We wanted to show what great beds we have. It was before the film was published, says Jacob Holmström.
the FACTS
Sleep over at Ikea
Some examples of the nights spent at the store:
July, 2007: the department Store in Furuset, Norway, lets 30 customers per night to sleep over for five days.
January, 2008: Comedian Mike Malkoff get permission to sleep over at Ikea in New Jersey in the meantime, his apartment is cleaned up.
March, 2014: the 30 customers offered to sleep over at the department store in Sundsvall.
April, 2016: the Magazine Sköna hem has that April fools joke that you get provsova bed at Ikea before buying it.
August, 2016: Two boys sleeping over at Ikea in Belgium, lay out the film on Youtube.
October, 2016: Two girls sleeping over at Ikea in Malmö.
December, 2016: Two girls sleeping over at Ikea in Jönköping, sweden
TT
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