Burger King secretly recorded their guests – New Technology

       

After Radio Kronoberg disclosure that a camera-like device was posted outside Burger King in Växjö in a month’s time, the appliance has been dismantled today.

According to reports, this is a smart sensor that collected information about visitor registration.

But despite the fact that the camera now been taken down, drag County Board of Kronoberg running a supervisory matter for reviewing Burger King monitored their diners and burger franchise has needed the camera condition for the sensor. Something like that, Burger King has not had.

Behind the sensor, the company Facility Labs in Danderyd outside Stockholm. The company manufactures and sells vehicle identification sensors. Development manager where David Teppans guess that to date has sold over 30 products on the Swedish market.

The sensor uses optical technology to read the cars’ registration numbers, which are then encoded in a system.

– The sensor does is that it identifies postal codes that visitors come from. They may be trading venue or restaurant then use to make as customer profiles, says David Teppans.

He emphasizes that it is not about monitoring individuals.

– We can not produce a registration afterwards, he said.

But through postal codes, Burger King has for example been able to find out from the residential areas of their motorized visitors come from, and whether the areas are rented or owned apartments and the level of education the residents, according to David Teppans.

– What we want is to improve our customers’ trading, he said.

Sensorn began to develop from 2008 to 2009 and reviewed the first time in 2012 by the County Administrative Board of Stockholm. It later after the sensor had been used outside of a parking garage in Täby Centrum.

Authority came to the conclusion that the technology does not mean that some pictures taken of vehicle registration plates – and, therefore, no camera condition.

But the Data Inspection Board has considered in its follow-up audit that those who become registered must get information about it.

– Yes, there will be signs up informing you that the cars are registered, says David Teppans.

Whether the signs were in place outside Burger King in Växjö, he can not answer.

One of the diners outside Burger King is critical of the handling and tells Radio Kronoberg:

– It feels almost a bit intrusive, I think, because they’ll check my regnummer and where I come from, there they should really give a shit, I’m going in to buy a hamburger, then I am from has not to do with it.

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